Cheryl Richards is the senior vice president, chief diversity & inclusion officer for Dallas Convention & Visitors Bureau now Visit Dallas. A graduate of LBJ High School and a certified tourism ambassador, she received a B.A. in journalism from the University of North Texas. A member of Alpha Kappa Alpha Sorority,Inc., she is a member of several business community/civic organizations including Texas Diversity Council, Downtown Dallas, Inc. Board of Governors, Greater Dallas Hispanic Chamber of Commerce Board of Directors, University of North Texas Mayborn School of Journalism Board of Directors, NAACP and North Texas Business Leadership Network. A consummate professional, Cheryl has received humorous honors for leadership, distinguished service and community service. She loves old Westerns and classics, like the “I Love Lucy” show.
