By Nahlah Abdur-Rahman
From – https://www.blackenterprise.com/
Reprinted – by Texas Metro News
For those who ever wondered what their favorite YouTuber or athlete has done to not only secure the bag but to also grow it, Riser Diaries seeks to find the answer. The new podcast by TurboTax has enlisted former Bachelor star Matt James to discover how these uniquely successful entrepreneurs, athletes, and media personalities have ascended financially.
Released on Feb. 28, Riser Diaries began with its first guest, rising TikTok star Corporate Natalie, on how she turned her niche comedy into a lucrative opportunity. By bringing in voices not typically known for financial guidance, the show pulls back the curtain on how those in the spotlight capitalize on their success.
James spoke to BLACK ENTERPRISE about the Riser Diaries, detailing his own journey to financial wellness and what to expect from his eclectic guests.
“As someone who struggled with finances, and had difficulty with my taxes, it’s not my forte,” shared the 32-year-old on why his inclusion on the podcast is personal. “When I starting filing my own taxes, and as someone who uses TurboTax, it made sense for me to share my story and experiences with people who are in similar situations. We pulled together this cast of characters who have all gone through tough financial issues to encourage people and give them a sense of hope.”
Of what the everyday listener can gain from hearing from those already at the top, James emphasizes that their stories are meant to humanize and connect with their community,
“Podcasts like this help to humanize people you follow on social media. Everyone sees your highlights on it, but we all started in the same spot,” he says. “Now more than ever, people are seeking out authentic storytelling and real experiences, not a facade. Most of the ‘Risers’ have faced financial turmoil, but it’s still a celebration because they came out of it more educated.”
Riser Diaries aims to be a source of encouragement and education for listeners. As the show unveils its rollout, additional speakers include content creator LeLe Pons, superstar college basketball player Angel Reese, and other trailblazers who refuse to break the bank while reaching new heights in their career.
“The overall goal is to really educate people, and also awareness that it’s never too late to get a hold of your financial situation,” expressed James. “All things financial flow through things like your taxes, and when you’ve got a handle on that, the other elements of your life can grow…You are able to dedicate more time to what you’re an expert in, and I think that’s a win-win.”
Riser Diaries can be streamed from all podcast platforms.
