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Editorial

Reese’s controversy shows consumers pay for food industry’s rising costs

By Jonathan Deutsch
The Philadelphia Tribune
https://www.phillytrib.com/

Brad Reese, grandson of the Reese’s founder, issued an open letter recently criticizing the Hershey Company for introducing line extensions with the flavors familiar to Reese’s lovers but made with cheaper ingredients. —AP PHOTO/GENE J. PUSKARGene J. Puskar

Springtime in Pennsylvania is peanut butter egg season. This year some consumers may taste the eggs a bit more critically and scrutinize the ingredients and label more carefully.

Reese’s, a Hershey brand, is known for combining chocolate and peanut butter in delicious and iconic ways. Reese’s products come in a variety of formats, called “line extensions.” These include everything from peanut butter chips for baking and chocolate peanut butter popcorn for snacking to limited-time offers for holidays — such as the popular Reese’s Peanut Butter Eggs for Easter.

Jonathan Deutsch is professor of food and hospitality management at Drexel University.

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