By: Terry Allen
Lucille “Big Mama” Allen didn’t have a fancy degree or sit in any corporate boardroom — but her wisdom was pure gold. She taught us that “nothing beats a failure but a try,” meaning effort always counts more than excuses. Chef Jeff Henderson stated. “You don’t win every battle, but showing up with your game face will amplify your God-given purpose is the difference between standing tall and standing still.
A young brother recently asked, “Do we have to code switch or do 500% to succeed in corporate spaces — even when it’s not fair?” The answer is complex, but the short version is: Yes, we must play the game — but on our terms. So bring your excellence to the table, not for applause, but for access. Be functional, not emotional. Strategic, not submissive. Authentic, never a sellout.
Look at Medgar Evers — he brought his brilliance and fire to the Civil Rights Movement, knowing the danger. His brother, Charles Evers, turned tragedy into triumph, leading boycotts that forced white-owned businesses in Mississippi to reckon with Black economic power. That was their version of “playing the game” — using strategy to make change without compromising the mission. Several of these business owners shut down.
City Men Cook is a success story because we defied the negative media narratives about Black men by showcasing strength, love, and leadership on Father’s Day — and now, we control the positive media spotlight that uplifts our image, our impact, and our legacy.
As Black men, we’re often given half the credit for twice the work. But we carry the resilience of those before us. Trying doesn’t make you weak — it makes you worthy. We don’t need permission to be great. We show up, suit up, and stay true.
Got a story where you brought your A-game and flipped the script? Email me at terryallenpr@gmaill.com — Big Mama said we’ve got to share the wisdom and the wins.
Terry Allen is an NABJ award- winning Journalist, DEI expert, PR professional, and founder of the charity – Vice President at FocusPR, Founder of City Men Cook, and Dallas Chapter President of NBPRS.org
