By Anthony Council
Correspondent
Texas Metro News
The much-anticipated grand opening of Joe V’s, the 12th store in the state and only the second in the DFW metroplex, was a two day spectacle that brought excitement
and joy to the community.
Located in the heart of the city, at 7700 Samuell Blvd. The event was nothing short of a celebration. From the moment shoppers arrived, they were greeted with a lively atmosphere featuring cheerleaders, a marching band, and a ribbon-cutting ceremony.
Joe V’s Smart Shop offers everything shoppers love about H-E-B but on a smaller scale—while maintaining the quality and affordability that the grocery chain
is known for. Among the standout deals were 1-pound packs of ribs for just 67 cents and a bundle of four apples for only a dollar. The store’s commitment to providing
high-quality products at unbeatable prices made it an instant favorite in the area.
Joe Villareal, Director of Operations and Innovation for Joe V’s Smart Shop, expressed his enthusiasm about the new opening and its impact on the Dallas-Fort Worth region. “The last is always the best,” he said. “We feel great about this store and our amazing 230 partners. We couldn’t be happier. It looks like the community is embracing us as well. We’re just so thankful to be part of this community.”
But the celebration wasn’t just about the store’s opening. Joe V’s also reinforced its commitment to giving back. As part of the festivities, the store donated $10,000 checks to several local organizations, including the Wilkinson Center, Inspired Vision Compassion Center, and the St. Luke Community UMC Food Pantry. This generous initiative highlighted the store’s dedication to being more than just a business—it is an active and caring member of the community.
One of the event’s most memorable moments was the dedication of customers like Zaida Permudz, who secured her spot as the first in line by arriving at 11 p.m. the night before. “I’m a big fan of H-E-B stores,” she said. “Having one nearby will help me get better prices on meat and other items for my family. Plus, I love that they support local companies.”
Justin Tippett, Chief Operating Officer of Joe V’s Smart Shop, emphasized the store’s commitment to excellent customer service. “I expect everyone who comes in to,
first find what they’re looking for. But more importantly, I hope they feel respected,” Tippett explained. “We want to ensure our customers receive high-quality products and are checked out as quickly and efficiently as possible.”
This opening marks another step in Joe V’s and H-E-B’s mission to provide outstanding grocery shopping experiences across Texas, with more stores coming to the state from Houston to Dallas. With a strong focus on quality, community, and customer service, it’s no surprise that the buzz surrounding this new store was so contagious.
