By Valder Beebe
Columnist
As I’ve launched VISION 2020 Baby Boomers on the Valder Beebe Show we’re exploring how we Live, Love, Work, Play. Finding what we embrace, what we love and what we are experiencing has been an amazing eye-opening experience. As we enter the New Year, updating your workout and self-care routine is likely to top of mind. With more than 54 million workout-focused playlists on Spotify, expert Shanon Cook is taking a closer look at trends – and sharing our 2020 fitness and wellness predictions based on current listening globally.
Spotify’s key findings: Listeners have created more running playlists than any other workout type.
Our listening audience is focusing on self-care will continue to reign supreme in 2020. Ariana Grande’s “thank u, next,” Lizzo’s “Good as Hell” and Hailee Steinfeld’s “Love Myself” are popular female empowerment anthems on people’s “self-care” playlists. 113% increase in streams of meditation playlists in the past year, higher than for any other workout and wellness type. Working on Our ZZZzzz’s: Listening to Health & Fitness podcasts increased 145% in the past year.
Some popular picks for workout-themed playlists at my guest Shanon Cook are the Spotify trends expert for TV, radio and online and formerly a CNN reporter. During Shanon’s career, she’s interviewed many of the world’s top entertainers, including Sting, Annie Lennox, Kanye West, Paul Rudd, Heidi Klum, Jennifer Lopez, Alicia Keys, Claire Danes, Peter Gabriel, R.E.M., Duran Duran, Mariah Carey, Harry Connick Jr., and Yo-Yo Ma. For more than ten years her reports have broadcast worldwide in more than 200 countries on CNN International and in the U.S. on CNN and HLN.
Spotify transformed music listening forever when it launched in Sweden in 2008. Today, Spotify is the most popular global audio streaming subscription service with 248m users, including 113m subscribers, across 79 markets. Text provided by Spotify Shannon Cook’s publicists in conjunction with the Valder Beebe Show.
VBS: My audience of Baby Boomers, I am sure they are included in the workout trends survey by Spotify. Does Spotify know what type of workouts BB are engaging in?
SC: Yes, and that’s a good question. The most created playlists are for running. Yoga, weight lifting (which is hardcore) meditation and well care playlists have increased by 113%. Yoga and meditation are among the most popular playlists. The latter is increasing as people’s lives are so busy and stressful.
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