DALLAS – Brixmor Property Group (NYSE: BRX) (“Brixmor”) has announced plans for the next stage in a multi-phase redevelopment of Wynnewood Village, one of the first open-air shopping centers in Dallas.
This phase of the redevelopment will include the addition of Target as a retail tenant, renovated facades throughout the existing center, new public gathering spaces, enhanced entrances, new landscaping and new identity and wayfinding signage. The changes build upon the addition of LA Fitness (34,000 square feet) and Five Below (11,500 square feet).
The center’s redevelopment goals include capitalizing on Wynnewood Village’s prime location in Southern Dallas by improving the center’s merchandise mix for one-stop daily needs and casual shopping while upgrading the center in a manner that honors the history and strength of the Oak Cliff community.
“Consumer research showed that the community has affectionate, generational memories of Wynnewood Village and felt strongly that it ‘belongs” to the local community,” said Brett Milke, Brixmor’s Vice President of Redevelopment. “We wanted to honor the community’s ‘ownership’ by revitalizing and restoring the center as a valued community gathering place.”
The center’s newest tenant, Target, will be approximately 111,000 sq. ft. and located near LA Fitness.
Based upon consumer survey feedback, additional merchandising in the center will be focused on soft goods, home furnishings, beauty, pets, sporting goods, and dining.
Opening in 1949, Wynnewood Village was one of the City’s first open-air shopping destinations with 17 stores. The center’s transformation will honor the center’s legacy by embracing and enhancing its Mid-century modern design, an architectural style that focuses on clean lines with a mix of both organic and geometric shapes.
The center’s iconic monument sign will remain as a focal point near the center’s original retail buildings. New signage will create a sense of arrival at the primary entrances and provide wayfinding throughout the 65-acre center.
Construction is scheduled to begin this fall with the first phase completing in early 2025. The center will remain open for business during the redevelopment.
Located just west of I-35 East at the corner of Illinois Avenue and Zang Boulevard, Wynnewood Village is anchored by two grocers, Kroger and El Rancho, and more than 80 retail, service and restaurant options, including Ross Dress for Less, Skechers and Foot Locker. The center draws 7.5 million visits annually.
Retail space is still available by contacting Selina Bolden at selina.bolden@brixmor.com or (214) 618-6521.
